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Crowdsourcing For Dummies
No extra details available for this item. Hide preview Click here to look inside this book with Google Preview. The Mother of All Opportunities by Katrina McCarter There's a massive global market segment that most brands do not understand or know how to target. Bendle Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing Sign up to our newsletter for new releases, events and special offers Subscribe.
And it produces quality results. Agencies provide and manage workers for specific tasks, when you need them.
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Crowdsourced workers can be used for translating and localizing information, checking products for quality, reading handwriting, or even coming up with new ideas. In other words, crowdsourcing is good for anything that needs to be done quickly, but requires a human touch. Amazon uses crowdsourced workers to create online catalogs. Google crowdsources SEO experts. Yellow Pages uses them to go out and make sure its mapping directories are still correct.
To fill all these needs, the crowdsourcing workforce is expanding fast, Esposti said. A study by his company offers some eye-opening data:. Don't miss Part 2 , where I talk in more detail about some interesting examples, and offer hints on handling tricky situations.
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